Touch is a marketing consulting agency specializing in Mobilizing Shoppers™. We are inventive thinkers and avid problem-solvers who are grounded in strategy and dedicated to achieving business objectives. We merge our world-class brand experience and shopper marketing with leading-edge technology to create unique shopper marketing solutions.
What We Do
At Touch, we confess we have a passion for shopping and technology. We have broad and deep marketing & business experience from large corporations to small companies: The Coca-Cola Company, Global Ad Agencies (General & Multicultural) and HighBeam Marketing. Our range of experience includes the following industries:
- Retail
- Beverages
- Consumer Packaged Goods (CPG)
- Financial
- Healthcare
- Real Estate
- Restaurant
- Entertainment
- Technology
- Automotive
Specialties
We are entrepreneurs – nimble & flexible. While building our careers in corporate America we learned to navigate and thrive in a competitive environment and discovered that many agencies fail to fully grasp the corporate labyrinth, mindset & culture. Our hands-on experience enables us to connect the silos:
- Consumer: Insights & Segmentation
- Multicultural: Strategy, Insights & Implementation
- Brand: Strategy & Messaging
- Media: Strategy, Negotiations & Implementation (traditional, digital, social)
- Shopper: Partnerships, Sponsorships, Promotions, Events & Retail Programs
- Mobile: Consumer Engagement, Integrated Marketing Strategy & Mobile Technology Innovation
- Retail: Activation & Marketing
And of course…we specialize in both established & new beverage ventures given our history with Coca-Cola, many new beverage ventures & our passion for beverages!
Our Approach & Philosophy
Shopper marketing means giving consumers access to your brand and products via a smartphone! It reflects shopping decisions made in the moment, whether it’s in the shopping aisles or at home.
Connecting the physical retail store with e-commerce is the key to fully integrated brand campaigns & programs. Our shopper centric strategic approach is founded on the Consumer Decision Journey and Zero Moment of Truth (ZMOT).
- Strategy spurs innovation
- Strategy positions you so that you win this day — and the next.
- Strategy begins with a strong brand foundation and clear target segmentation.
- Strategy is the 4 R’s. Right vehicle, Right message, Right moment! And positive ROI!