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Memo to marketers: Media has changed and so should your strategy

Messaging is the most important part of mobile strategy: Forrester analyst

Millennial Holiday Shoppers Did Their Research Online Before Buying In-Store

MILLENNIALS ARE TOP SMARTPHONE USERS

Millennials Have Little Brand Loyalty When It Comes to Apps, but Are Consuming Huge Amounts of Content

Millennials Want Mobile Video Ads to Be Short and on Every Device

MLB drives innovation with at-game mobile VR experience

MLB players step up to the social media plate with app for fans

Mobile is most popular method for researching products: report

Mobile Marketing Is Changing The Game: Here's How To Get Caught Up

Mobile Prodigies And Mobile Video Ads: Defining Success With Millennial And Gen Z Shoppers

Mobile Shopping Doesn't Mean Skipping The Store

MOBILE SHOPPING: IT’S PERSONAL AND COMPLEX

MOBILE SHOPPING: IT’S PERSONAL AND COMPLEX

Mobile's 'next billion' users to ditch text for voice and video

More than digital plus traditional: A truly omnichannel customer experience

Navigating store choice among small-box retail formats

Netflix is getting a big boost in subscribers from mobile

Netflix Is Now Bigger Than Cable TV