#MobilizingShoppers - #Omnishoppers making purchases both in person and online reached 89.7 million, up nearly 40% from last year, and they spent an average of $93 more than single-channel shoppers. #retail #omnichannel
#MobilizingShoppers - Millennial and GenZ shoppers prefer short video ads, with 6-second video creative units having the highest likelihood of engagement #mobileads#videoadvertising
Mobile Prodigies And Mobile Video Ads: Defining Success With Millennial And Gen Z Shoppers
Not surprising that 70% of consumers surveyed said it is very important that a company offer a great mobile experience mobilefirst shoppermarketing MobilizingShoppers #omnishoppers
Study: Consumers favor 'mobile-first' experience from businesses
#MobilizingShoppers - m-Commerce is catching up to e-Commerce transactions, adding to the importance of the mobile experience throughout the entire consumer shopper journey #retail#P2P#consumerjourney#shoppermarketing
#MobilizingShoppers - The smartphone is the only media vehicle that follows shoppers throughout the entire shopper journey - before, during and after purchase. smartphones = personal shopping assistant #retail#shoppermarketing#P2P #omnishopper
Report: Marketers are missing mobile opportunities to reach customers in store
MobilizingShoppers - Connected shoppers rely on their smartphones to make purchase decisions - before, during and after retail shoppermarketing loyalty personalization
IN TODAY’S HYPERCONNECTED WORLD, CONVENIENCE IS THE ULTIMATE CURRENCY
#MobilizingShoppers - Nike extends their mobile app features to include in-store shopper engagement to improve and streamline the shopping experience, further integrating mobile into the #consumerjourney. #retail#loyalty#omnishopper#P2P
Nike melds mobile, physical retail with new LA concept store
#MobilizingShoppers - Study: Mobile shoppers prefer content that offers immediate gratification (e.g. coupons, clearance items) and are willing to pay a premium for a personalized shopping service #customization #omnishopper #retail
Study: Smartphone use triggers self-focused 'mobile mindset'
#MobilizingShoppers - Definitely want to try this...Customers summon the "driverless store" via a mobile app and then pay through a cashless payment system #retail#grocery#omnishopper
Driverless grocery store ready to roll out pilot in two markets