Messaging is the most important part of mobile strategy: Forrester analyst

#MobilizingShoppers - Forrester’s research shows that 90% of consumers opt out of notifications.

We experienced the opposite results - 95% retention rate - with the MercadoSavings loyalty, mobile SMS & photo receipt program that we helped create forUnified Grocers. The program focused on the #Hispanic consumer & creating ‪#‎contentmarketing‬ powered by mobile technology vs. creating a mobile photo receipt program