We are Consumer-Centric Marketing Strategists - Mobilizing Shoppers®.

We specialize in Recruiting Shoppers & Creating Loyalty
through Personal Mobile Engagement.

All Mobile starts with Touch!

Why Mobile?

It’s a Digitally Wired World. And 3 key changes are causing serious disruption:

 

Consumer Mindset

Empowered, Networked
and Multicultural

Shopper Behavior

Consumer Decision Journey &
Instant Information Seekers

Media Landscape

Innovation, Fragmentation,
On-Demand & Social Connection

We Help Brands:

Create shopper centric mobile &<br />technology solutions

Create shopper centric mobile &
technology solutions

Integreate offline &<br />online shopper experience

Integreate offline &
online shopper experience

Mobilize ‘instant information’ at<br />the shoppers fingertips

Mobilize ‘instant information’ at
the shoppers fingertips

Leverage leading-edge<br />technology

Leverage leading-edge
technology

Shoppertainment-multi-sensory<br /> experience with social sharing

Shoppertainment-multi-sensory
experience with social sharing

Infuse multicultural<br />consumer insights

Infuse multicultural
consumer insights

Engage Path-to-Purchase<br />trigger points

Engage Path-to-Purchase
trigger points

Personalize brand voice/message<br /> to media vehicle & occasion

Personalize brand voice/message
to media vehicle & occasion

Create customized recruitment &<br />retention mobile solutions.

Create customized recruitment &
retention mobile solutions.

Case Studies:

Mercado Savings Mobile
Mercado Savings Case Study

Mobile Shopper Loyalty with Photo Receipts

  • Bicultural, bilingual program
  • Monthly content driven loyalty program
  • Targeted to Latina Shoppers (Millennial)
  • Connects virtual chain of 400+ Hispanic Supermarkets
  • SMS communications
  • Shoppers upload receipt & get rewarded
  • Community & reward submissions increasing monthly
  • 96% Program satisfaction
Juanita's Food Mobile
Juanita's Food Mobile

Mobile Shopper & Trade Program

  • Bicultural, bilingual program
  • In-store POS & incremental case displays
  • Mobile programmatic advertising to drive awareness
  • Social media and social sharing reward program
  • Mobile Text-to-Win Sweepstakes
  • Direct response: SMS & email to Juanita’s community
  • Trade incentive for in-store activation
  • 1,400% increase in Juanita’s community
Molina Healthcare Mobile
Molina Healthcare Mobile

Mobile Ads, Omnichannel Engagement, Lead Generation

  • Bicultural, bilingual program
  • Mobile programmatic advertising to drive awareness
  • Mobile microsite for lead generation
    • Click-to-call
    • Watch video
    • We'll Call You
  • Out-of-home engagement—text Molina lead gen
  • Customized messaging by state and product
Promopoint Marketing Mobile
Promopoint Marketing

Mobile Sweepstakes – Text-to-Win

  • Bicultural, bilingual program
  • Mobile text-to-win sweepstakes
  • Customized messaging & program by retailer (4 Hispanic supermarkets)
  • Lead generation for each retailer

Recent Insights

U.S. Hispanic Millennial Moms Maximize Mobile

04/30/2015

Mobilizing Shoppers® - Millennial Moms are mobile, they spend about 2.8 hours daily online via smartphone or tablet.  Latina Millennial...

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Decoding the New Face of America: An Interview With dlR USA CEO Carlos de León

04/29/2015

America is experiencing a new mix of ethnicities and cultures like never before and Millennials are leading the way.  Today's new...

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