About Us

Touch is a marketing consulting agency specializing in Mobilizing Shoppers™. We are inventive thinkers and avid problem-solvers who are grounded in strategy and dedicated to achieving business objectives. We merge our world-class brand experience and shopper marketing with leading-edge technology to create unique shopper marketing solutions.

What We Do

At Touch, we confess we have a passion for shopping and technology. We have broad and deep marketing & business experience from large corporations to small companies: The Coca-Cola Company, Global Ad Agencies (General & Multicultural) and HighBeam Marketing. Our range of experience includes the following industries:

  • Retail
  • Beverages
  • Consumer Packaged Goods (CPG)
  • Financial
  • Healthcare
  • Real Estate
  • Restaurant
  • Entertainment
  • Technology
  • Automotive

Specialties

We are entrepreneurs – nimble & flexible. While building our careers in corporate America we learned to navigate and thrive in a competitive environment and discovered that many agencies fail to fully grasp the corporate labyrinth, mindset & culture. Our hands-on experience enables us to connect the silos:

  • Consumer: Insights & Segmentation
  • Multicultural: Strategy, Insights & Implementation
  • Brand: Strategy & Messaging
  • Media: Strategy, Negotiations & Implementation (traditional, digital, social)
  • Shopper: Partnerships, Sponsorships, Promotions, Events & Retail Programs
  • Mobile: Consumer Engagement, Integrated Marketing Strategy & Mobile Technology Innovation
  • Retail: Activation & Marketing

And of course…we specialize in both established & new beverage ventures given our history with Coca-Cola, many new beverage ventures & our passion for beverages!

Our Approach & Philosophy

Shopper marketing means giving consumers access to your brand and products via a smartphone! It reflects shopping decisions made in the moment, whether it’s in the shopping aisles or at home.

Connecting the physical retail store with e-commerce is the key to fully integrated brand campaigns & programs. Our shopper centric strategic approach is founded on the Consumer Decision Journey and Zero Moment of Truth (ZMOT).

  • Strategy spurs innovation
  • Strategy positions you so that you win this day — and the next.
  • Strategy begins with a strong brand foundation and clear target segmentation.
  • Strategy is the 4 R’s. Right vehicle, Right message, Right moment! And positive ROI!