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Touch Mobilizing Shoppers
Touch Mobilizing Shoppers
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Omnichannel is the real Thanksgiving retail winner

#MobilizingShoppers - #Omnishoppers making purchases both in person and online reached 89.7 million, up nearly 40% from last year, and they spent an average of $93 more than single-channel shoppers. #retail #omnichannel 

Omnichannel is the real Thanksgiving retail winner

  • shopper
  • trends & innovation
  • strategy
  • consumer engagement
  • retail
  • Omnichannel

In-app ads can raise campaign ROI by 41%, survey says

#MobilizingShoppers - We believe it's best to have both mobile web and mobile app ads to optimize campaign performance, align with media consumption and personalize messaging based upon occasion/mindset hashtag#mobileads hashtag#mediastrategy

In-app ads can raise campaign ROI by 41%, survey says

  • shopper
  • strategy
  • mobile
  • media convergence
  • consumer engagement

Mobile Prodigies And Mobile Video Ads: Defining Success With Millennial And Gen Z Shoppers

#MobilizingShoppers - Millennial and GenZ shoppers prefer short video ads, with 6-second video creative units having the highest likelihood of engagement #mobileads#videoadvertising

Mobile Prodigies And Mobile Video Ads: Defining Success With Millennial And Gen Z Shoppers

  • shopper
  • strategy
  • mobile
  • media convergence
  • consumer engagement
  • retail

Study: Consumers favor 'mobile-first' experience from businesses

Not surprising that 70% of consumers surveyed said it is very important that a company offer a great mobile experience hashtag#mobilefirst hashtag#shoppermarketing #MobilizingShoppers #omnishoppers

Study: Consumers favor 'mobile-first' experience from businesses

  • shopper
  • strategy
  • mobile
  • consumer engagement
  • retail
  • Omnichannel

Study: Mobile commerce to overtake e-commerce by 2019

#MobilizingShoppers - m-Commerce is catching up to e-Commerce transactions, adding to the importance of the mobile experience throughout the entire consumer shopper journey #retail#P2P#consumerjourney#shoppermarketing

Study: Mobile commerce to overtake e-commerce by 2019

  • shopper
  • strategy
  • mobile
  • consumer engagement
  • retail
  • loyalty
  • Omnichannel

Report: Marketers are missing mobile opportunities to reach customers in store

#MobilizingShoppers - The smartphone is the only media vehicle that follows shoppers throughout the entire shopper journey - before, during and after purchase. smartphones = personal shopping assistant #retail#shoppermarketing#P2P #omnishopper

Report: Marketers are missing mobile opportunities to reach customers in store

  • shopper
  • strategy
  • mobile
  • consumer engagement
  • retail
  • loyalty
  • Omnichannel

IN TODAY’S HYPERCONNECTED WORLD, CONVENIENCE IS THE ULTIMATE CURRENCY

#MobilizingShoppers - Connected shoppers rely on their smartphones to make purchase decisions - before, during and after hashtag#retail hashtag#shoppermarketing hashtag#loyalty hashtag#personalization

IN TODAY’S HYPERCONNECTED WORLD, CONVENIENCE IS THE ULTIMATE CURRENCY

  • shopper
  • strategy
  • mobile
  • consumer engagement
  • retail
  • loyalty
  • Omnichannel

Nike melds mobile, physical retail with new LA concept store

#MobilizingShoppers - Nike extends their mobile app features to include in-store shopper engagement to improve and streamline the shopping experience, further integrating mobile into the #consumerjourney. #retail#loyalty#omnishopper#P2P

Nike melds mobile, physical retail with new LA concept store

  • shopper
  • strategy
  • mobile
  • consumer engagement
  • retail
  • loyalty
  • Omnichannel

Study: Smartphone use triggers self-focused 'mobile mindset'

#MobilizingShoppers - Study:  Mobile shoppers prefer content that offers immediate gratification (e.g. coupons, clearance items) and are willing to pay a premium for a personalized shopping service #customization #omnishopper #retail

Study: Smartphone use triggers self-focused 'mobile mindset'

  • shopper
  • strategy
  • mobile
  • consumer engagement
  • retail
  • loyalty
  • Omnichannel

Driverless grocery store ready to roll out pilot in two markets

#MobilizingShoppers - Definitely want to try this...Customers summon the "driverless store" via a mobile app and then pay through a cashless payment system #retail#grocery#omnishopper

Driverless grocery store ready to roll out pilot in two markets

  • shopper
  • trends & innovation
  • strategy
  • mobile
  • consumer engagement
  • beverages
  • retail
  • Omnichannel
  1. Lululemon notches 38% open rate by optimizing emails for mobile
  2. Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up
  3. Retailers need to meet customers where they are
  4. Forrester: Mobile will drive 72% of growth in online video ad
  5. Juice Beauty boosts mobile conversions 2.7x with AI

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