Mobile Shopper & Trade Program
- Bicultural, bilingual program
- In-store POS & incremental case displays
- Mobile programmatic advertising to drive awareness
- Social media and social sharing reward program
- Mobile Text-to-Win Sweepstakes
- Direct response: SMS & email to Juanita’s community
- Trade incentive for in-store activation
- 1,400% increase in Juanita’s community