Collaboration is critical when trying to create programs that include multiple groups. Example creating a mobile coupon requires collaboration across 6+ groups: Brand, promotions, shopper marketing, mobile, digital, customer marketing, etc.

Why Your Company Needs A Chief Collaboration Officer fastcompany.com

Collaboration. Everyone talks about it, but only a few know how to do it well. Here's Motley Fool's chief collaboration officer on best practices for working together better.

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