Mobile Shopper Engagement: Shoppers are 'task oriented' when using their mobile devices. They are seeking simple navigation, instant information 'thumb friendly' website & clear call to action. What is your shopper looking for when using their mobile device?

Google Survey: What Users Want From Mobile Sites

marketingland.comWith its latest survey Google has affirmed that smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren’t. There’s nothing especially revealing or controversial in...