Connecting With the Cosmos
Growing digital/mobile media consumption - Nielsen chart shows total audiences across devices and viewing platforms. Each month, U.S. adults spent over 15 hours watching time-shifted content, nearly 30 hours using the Internet on a computer, and over 43 hours using any app/web on a smartphone!
nielsen.com
The current state of the media universe is much like that of the cosmos. The rise in technology and TV-connected devices has given consumers—and thus programmers, marketers, agencies and advertisers—a vehicle for boundless...