"Super Consumers"—are the ones who can drive at least 30% of sales, 40% of growth and 50% of profits. They are product enthusiasts, fueled by an emotional and very often a cultural connection. With multicultural consumers disproportionately making up Super Consumers in 15 major studied categories,...more
With expansive buying power and unique consumption habits, multicultural consumers are an emerging consumer force in the country. And multicultural consumers can fundamentally transform categories when you consider Super...
