Thinking mobile keeps innovation bubbling at Coca-Cola
Mobilizing Shoppers® - Creating a mobile marketing program isn't enough. Mobile marketing programs require strategy that aligns the messaging, delivery vehicle and today's consumer mobile behavior to maximize engagement.
Coca-Cola clearly has one of the more successful programs for leveraging mobile to spread its message , but the brand's ability to continue along this vein could depend on the extent to which it improves management of...
