Mobilizing Shoppers® - Millennial Moms are mobile, they spend about 2.8 hours daily online via smartphone or tablet.  Latina Millennial moms are 'power mobile' users..spending more time on Mobile vs. TV (English-preferred = 3.2 hours, Spanish-preferred = 4 hours) U.S. Hispanic Millennial Moms Maximize Mobile

• strategy
• multicultural
• mobile