Mobilizing Shoppers® - Mobile has changed the P2P trigger points - In critical "I-want-to-buy" moments, shoppers often turn to product reviews - more than 1/2 of Millennials surveyed check product reviews in-store.

I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey

For today's constantly connected consumers, shopping never sleeps. Whether making an every…

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