#Mobilizing Shoppers - Mobile is the Most-Used Millennial Shopping Device

• 79% said mobile introduced them to a new brand, product, or service.
• 71% agreed that mobile ads provided better options.
• 73% found mobile ads to be helpful in finding nearby deals.
• 49% felt mobile ads influenced in-store purchases.
• 51% said mobile ads influenced them to buy.

What Brands Need To Understand About the Millennial Shopping Journey

• shopper
• strategy
• mobile