‪#‎MobilizingShoppers‬ - Millennials want push notifications, but they want the 'right' ones: 78 percent of respondents say the majority of push notifications aren’t relevant to them. Push notifications require messaging strategy/delivery schedule to create long-term engagement ‪#‎contentmarketing

55pc of millennials find messaging app notifications most useful: report

• shopper
• strategy
• mobile