Mobilizing Shoppers: Create an engaging mobile in-store experience and extend that same experience outside the store...that builds shopper loyalty. But, It's all about meeting shopper needs, anticipating their wants and making the shopping experience simple and enjoyable.

Walmart exec: The biggest asset in mobile are bricks-and-mortar storesmobilecommercedaily.comAUSTIN, TX – A Walmart executive at the Mobile Shopping Fall Summit said that although the brand initially focused its mobile strategy around optimizing its dot-com experience, the company is now eyeing the in-store service as...