Sensor-based ‘passive’ buying expected to make up 15% of all purchases in 2020
#MobilizingShoppers - CMO's predict sensors will be the consumer package good itself, and will produce 'passive' purchases...brands will now have to think about the distribution process. Technology is forcing departments to blend and work together (e.g. brand, sales, IT, promotions, media, etc.)
Sensor-based ‘passive’ buying expected to make up 15% of all purchases in 2020