Pepsi Tackles Identity Crisis | News
After months of rigorous consumer-insights-led research...does Pepsi get it right with their new "Now In a Moment" campaign?
Pepsi Tackles Identity Crisis | News - Advertising Age adage.com
Pepsi execs have been working to chart a new course for a brand that has endured an embarrassing slip to the No. 3 soda, just behind Diet Coke.