Smartphones Let Consumers' Thumbs Do Their Holiday Shopping
#MobilizingShoppers - Who's shopping on smartphones? Over a quarter (26%) of mobile shoppers are 55 and older while 40% are 25-44. Hispanics showed a stronger inclination to shop via mobile, with 43% of Hispanics and Asian-Americans having engaged in mobile shopping in the past 30 days, compared with 39% of non-Hispanic white smartphone owners