Mobilizing Shoppers: Totally agree with the article, don't just default to mobile ad space. Remember, shoppers are in 'transaction' mode when using their mobile device...they want instant information. Consider all ways to engage mobile users: SEO, Video, SMS, mobile email, etc.

Does Mobile Display 2012 = Online Display 1999?allthingsd.comFor the record, it’s not my idea to search for a Katy Perry song on Pandora. The request for “Firework” comes during a recent trip with my five-year-old daughter, who’s getting antsier by the minute as we wait to board our...