HSN exec: Personalization is expectation on mobile

Mobilizing Shoppers™: HSN is using mobile to connect: content, community & commerce. Consumers use multiple devices to shop and mobile is a connector. http://www.mobilecommercedaily.com/hsn-exec-consumers-expect-personalization-on-mobile

HSN exec: Personalization is expectation on mobile

mobilecommercedaily.comAUSTIN, TX – An HSN executive at the Mobile Shopping Fall Summit said that as the company continues to use mobile as a multichannel connector with both a revamped mobile site and iPad application, personalization is a major...