‪#‎MobilizingShoppers‬ - It's getting more complex to create and execute an efficient and effective media plan given the continually growing media fragmentation and cross-platform/cross-device media consumption habits. ‪#‎mediafragmentation‬ ‪‪#‎crossplatform‬ #crossdevice

Marketoonist, Media Planning

• shopper
• strategy
• social
• multicultural
• mobile
• media convergence
• digital
• consumer engagement
• retail