Mobilizing Shoppers™: Macy's app is a shopper tool, helping shoppers find Black Friday specials. Nice to have a mobile shopper assistant right in the palm of your hands.  Unfortunately, from the reviews on iTunes - the app is slow and shoppers seek instant information.  Hope they fix the app in the next round.

Macy’s makes mobile integral part of Black Friday strategy to drive...mobilecommercedaily.comMacy’s is enhancing its iPhone mobile application to help customers browse and shop for Black Friday specials specific to their local store. The enhancements will make their debut on Nov. 15 with the goal of turning iOS devices...