#‎MobilizingShoppers‬ - A cross-functional team (e.g sales, marketing, IT, customer service, operations, etc) must work together to create a positive omnichannel customer experience and continually refine based upon evolving customer journey mapping, new technology and traditional environmental conditions. ‪#‎IoT

More than digital plus traditional: A truly omnichannel customer experience

• shopper
• trends & innovation
• strategy
• mobile
• media convergence
• digital
• consumer engagement
• retail