Consumers Prefer SMS for Loyalty Program Updates
#MobilizingShoppers - Today, #SMS is a simple and convenient way to manage a loyalty program. We experienced even more preference for SMS in the MercadoSavings photo receipt loyalty program - nearly 80% of shoppers selected text vs. email (consistent across all age groups). The best part of SMS, shoppers don't have to download an APP and almost everyone knows how to text. #loyalty #photoreceipts