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Consumers Prefer SMS for Loyalty Program Updates

‪#‎MobilizingShoppers‬ - ‪Today, #‎SMS‬ is a simple and convenient way to manage a loyalty program. We experienced even more preference for SMS in the MercadoSavings photo receipt loyalty program - nearly 80% of shoppers selected text vs. email (consistent across all age groups). The best part of SMS, shoppers don't have to download an APP and almost everyone knows how to text. ‪#‎loyalty‬ ‪#‎photoreceipts‬ 

 

Consumers Prefer SMS for Loyalty Program Updates