Mobilizing Shoppers™ - mobile is the connector, not a stand-alone channel. Shoppers using smartphones: research, share, showroom & buy.  Deloitte predicts that smartphones will influence $36 billion – or 5.1 percent – of in-store sales this holiday season. Therefore, it is critical that retailers view mobile as a way to drive cross-channel sales

Smartphone shoppers expected to spend 72pc more than non-smartphone...mobilecommercedaily.comNot only are consumers expected to use their mobile devices to shop this holiday season, they will also spend more than traditional shoppers, according to a new report from Deloitte. Deloitte has released new findings from its...