#MobilizingShoppers - 'Digital disruption' the new strategic issues raised, and new strategic moves for businesses. Wave 1 - Commercial Internet, Wave 2 - Web 2.0, Wave 3 - Hyerscaling, which requires new business strategies and infrastructure

BCG: BORGES' MAP Navigating a World of Digital Disruption

• shopper
• trends & innovation
• strategy
• mobile
• digital
• consumer engagement
• retail