
Deloitte: The new digital divide - The future of digital influence in retail
#MobilizingShoppers - Deloitte Digital Retail Study - Today, $0.56 of every dollar spent in a brick-and-mortar store is influenced by a digital interaction and $0.37 for mobile interaction. When online sales are included, the impact of digital influence is even greater.
The new digital divide - The future of digital influence in retail