#MobilizingShoppers - We've always said Marketing is a blend of Art + Science. Brands that rely too much on data may miss the emotional side. This also holds true for unmeasured and/or new media vehicles when we rely on our past experience to predict the consumer engagement & connection

What Marketers Can Learn From America's Election Shock

• shopper
• strategy
• social
• mobile
• media convergence
• digital
• consumer engagement