#MobilizingShoppers - Establishing goals and creating strategy is the key to driving successful digital/mobile marketing programs given the rapid rate of change in technology - new marketing tools/tactics that emerge daily (e.g. WhatsApp and Instagram) can be quickly analyzed and incorporated or saved for later.

WhatsApp Changes Everything With Its New 'Status' Feature

• shopper
• trends & innovation
• strategy
• social
• mobile
• digital
• consumer engagement
• retail