Mobile will be more disruptive than the Web: Forrester

Mobilizing Shoppers™ - understanding shopper needs and behavior is the key to creating engaging mobile shopper programs. Mobile connects 360 degree P2P trigger points on the Consumer Decision Journey.

Mobile will be more disruptive than the Web: Forrester

mobilemarketer.comBased on the pace of adoption, mobile is slated to be a more disruptive consumer revolution than the Web, according to a new report from Forrester Research. In the “How to start bridging the mobile monetization gap” report,...