Why researching online, shopping offline is the new norm

#MobilizingShoppers - Understanding the shopper journey is becoming more difficult as 65% of shoppers are researching online before purchasing offline, making it even more important for brands and retailers to create and continually optimize their mobile/digital sites #omnichannel #omnishopper #P2P #TriggerPoints #ConsumerDecisionJourney

 

Why researching online, shopping offline is the new norm