#MobilizingShoppers - #Omnishoppers are changing the retail landscape and the consumer decision journey (P2P) with 75% research in-store and buy online. Will Omnishoppers purchase 'direct-to-consumer' brands? #segmentation

75% of omnishoppers search in-store, buy online

• shopper
• trends & innovation
• strategy
• mobile
• digital
• consumer engagement
• retail
• Omnichannel