Mobilizing Shoppers™ - Millennials are mobile shoppers! Millennials - smartphone ownership at 61% and 10% plan to buy. And while only 17% of millennials owned a tablet, it topped the list of gadgets that they planned to buy in the next year, at 11%.

Millennials Keep Connected on Ever-More Devices

emarketer.comIn terms of sheer connectivity, it’s hard to outdo millennials. The demographic has taken to the always-on, always-connected way of life in dramatic fashion, as evidenced by the November 2012 Scarborough Research report, "OMG!...