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How digital natives are making mobile the new prime time

#MobilizingShoppers - Digital natives (born between 1998-2016) are #mobilefirst - For #GenZ viewing happens on the bus, at the lunch table, during recess and every other time that this group wants to be entertained, informed or otherwise occupied. #multiscreen #mediaconsumption #mediafragmentation

How digital natives are making mobile the new prime time