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Forrester: Mobile will drive 72% of growth in online video ad

#MobilizingShoppers - As consumers increase their video consumption on mobile devices...so will advertising.  According to Nielsen - smartphone share of online video time per person grew from 21% in 2016 to 30% in 2017 #mediaconsumption #video #advertising

Forrester: Mobile will drive 72% of growth in online video ad