Mobilizing Shoppers™ - Latinos continue to pave the way for digital consumers in the U.S. as trendsetters and early adopters of new technology. They understand the power of mobile and tablets and embrace the shopping tools to connect socially and to shop smarter.

STUDY: From emerging to influencing, the habits and behaviors of Latinos

hispanicize.comToday, Lapiz, the marketing agency for emerging cultures that is part of Leo Burnett, released a new consumer research study, LatinoShop. According to the study, Latinos view shopping much differently than their non-Latino...