How Social TV Is Changing the Field for Sports

Social media is about being social, interacting & engaging...not direct selling. This article sites two trends: Media Integration - two media vehicles coming together to create a much stronger connection with the consumer. Multitasking consumers - watching TV & on...more

How Social TV Is Changing the Field for Sports | Special: Social TV... adage.com

All kinds of media companies are trying to crack the social TV code -- and those that produce live sports are no exception.