Mobilizing Shoppers™ with a smart Showrooming strategy. Almost half of 18- to 34-year-olds their phone is a faster resource for accessing information than asking a store associate. Mobile isn't just for the shopper...mobile can empower sales associates with product knowledge at their fingertips.

Holiday Shopping More Mobile Than Everemarketer.comWith smartphones in the hands of ever more consumers, their use in holiday shopping has risen substantially. Younger smartphone users even consider their phone a more effective resource for in-store shopping than speaking with...