Coca-Cola exec: Brands haven't broken code for memorable apps

Mobilizing Shoppers™ - According to Coca-Cola exec, in 2013 brands must continue with mobile marketing programs that are working, but also look to the future given the speed of innovation in mobile technology.

Coca-Cola exec: Brands haven't broken code for memorable appsmobilemarketer.comNEW YORK – A Coca-Cola executive who delivered the opening keynote presentation at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference last week said that the code has not yet been broken for creating a truly memorable...