Mobilizing Shoppers™ - "Choices are good. But it turns out that people don't really like making decisions. We have habits, we like thinking automatically. So sometimes we avoid making choices altogether because it stresses us out." Interesting point & brands can assist shoppers by providing useful information & reviews to help Shoppers make decisions...ultimately enhancing the shopping experience & building loyalty.

The Irrational Consumer: Why Economics Is Dead Wrong About How We...

theatlantic.comA new paper reviews how psychology, biology, and neurology are ganging up on economics to prove that, when it comes to making decisions, people are anything but...