Mobilizing Shoppers™ - It's a new world out there for retailers...showrooming & building loyalty and mobile is the opportunity to build loyalty for retailers. Shoppers come in to stores armed with information, it's the retailers opportunity to provide the right mobile tools & programs to help the shopper make a smart, quick & painless purchase decision...that makes a happy and loyal shopper

Is mobile more threat or opportunity for physical retailers?

mobilemarketer.comIt has barely been a month since the 2012 holiday shopping season came to a close, but it is already clear that mobile-related shopping activities such as showrooming had a big impact on bricks-and-mortar retailers, including...