Mobilizing Shoppers™ - 81 percent of consumers polled said that they were more likely to interact with a mobile ad that was timely. Mobile devices are personal and therefore require precision on delivery of message: right vehicle, place, time, message.

Mobile will aid 79pc of Valentine’s Day shopping: study

mobilemarketer.comMobile is expected to make purchasing decisions easier for consumers this year, according to a new report from Mojiva. In Mojiva’s “In Love with Mobile: A retail mcommerce snapshot” the company looked at how consumers plan to...