DataBar-Only Coupons on the Rise

Coupons are rapidly evolving with technology. But, the real question is why use coupons? Introduce a new product, flavor, promotion, etc. For the first time, it's so easy to see who is redeeming coupons - using mobile coupons. It reduces fraud & enables brand &...more

DataBar-Only Coupons on the Rise supermarketnews.com

A recent Sunday freestanding insert from SmartSource contained a "marked uptick" in the number of manufacturer coupons bearing the GS1 DataBar as the sole bar code, noted Alan Williams, vice president of application development for