Mobilizing Shoppers™ - Experts at Wharton: All consumer-facing firms will have to consider the smaller screens on smartphones and tablets as a primary channel in the future. First step...create your mobile website based on consumers on-the-go needs & how they engage with their device(s)

Knowledge@Wharton Managing Technology Research Article

knowledge.wharton.upenn.eduPublished: February 13, 2013 in Knowledge@Wharton Last May, Facebook's mobile strategy was seen as a major chink in the armor of the social networking giant. Before launching its IPO, the company disclosed in its SEC filing...