User reviews play critical role in getting mobile commerce to scale

Mobilizing Shoppers™ - User reviews move shoppers from consideration to purchase, especially when shoppers are showrooming. Good mobile websites act as a personal shopper assistant.

User reviews play critical role in getting mobile commerce to scale

mobilecommercedaily.comRetailers are improving their mobile commerce applications and sites for a more streamlined shopping experience. As mobile becomes more sophisticated, the role of user-generated reviews is a catalyst in improving conversions....