Mobile creative will be linchpin in driving in-store retail traffic
Mobilizing Shoppers™ - Engaging in-store shoppers requires the blend of Art + Science. Art = create message + call to action. Science = location, personalization, analytics, etc. Mobile is blurring the lines of brand & shopper marketing.
Mobile creative will be linchpin in driving in-store retail traffic
mobilecommercedaily.comThe right approach to mobile creative dives deeper than typical banner ads and retailers must make sure their message is clear, concise and incentivized to not only capture a consumer’s attention, but also drive them to the...