Barneys triggers mcommerce via New York Times mobile ad

Mobilizing Shoppers™ - Before you place that mobile ad, make sure you have a mobile optimized website...that's how Barneys found success.

Barneys triggers mcommerce via New York Times mobile ad

luxurydaily.comDepartment store chain Barneys New York is boosting its mobile commerce efforts through an advertisement placed on The New York Times’ mobile site. The ad appears on the main page of the Fashion & Style section on the mobile...